KELLI CRIMINS


Kelli's pic

Kelli Crimins is a public relations and marketing communications professional with diverse industry experience including technology, professional services, mortgage, hospitality and homebuilding. With more than 20-years of experience in all aspects of public relations and marketing, Kelli has produced measurable results for a variety of companies including Cisco Systems, Inc., Qualcomm Incorporated, ViewSonic Corporation, Argent Mortgage, The William Lyon Company and many others.


Kelli is an expert in developing strategic public relations programs that seamlessly integrate with established advertising and marketing programs. She also has a proven track record of successful public relations strategy and execution surrounding new product launches. Additional expertise include positioning and message development; media relations including press audits; coordinating and participating in media tours; writing projects including press releases, contributed articles and case studies; trade show support and more.

 

Before working with Straightline Communications, Kelli was the regional director of communications at Right Management (Right), a global professional services firm specializing in career transition and organizational consulting services. In this role, Kelli was responsible for all public relations and marketing programs and her efforts helped to grow Right’s business over 30% in the region.


Prior to this, Kelli consulted for a variety of companies including Cisco Systems, Inc., Qualcomm Incorporated, Western Digital, Argent Mortgage and several others. Her largest account was with Cisco Systems’ Commercial Line of Business division. Major accomplishments included case studies placed in numerous technology publications and a significant increase in new product media coverage. Kelli’s perseverance, determination and passion for public relations have helped to achieve measurable results for the companies she’s worked with.

As the internal public relations manager at ViewSonic Corporation, Kelli created the firm’s first awards strategy program, helping the company achieve over 200 product awards in one year. Additional experience includes working for Martin Advertising and Public Relations, an Orange County based agency that specialized in advertising and public relations for homebuilders including The William Lyon Company, Woodcrest, Kathryn G. Thompson and several others.

Kelli holds a Bachelor of Arts degree in English from the University of California, Irvine and she volunteers at a local food pantry.