CITY OF BEVERLY HILLS
The City of Beverly Hills produces an annual Water Quality Report for residents, which is required of all municipal and private water agencies. In addition to presenting detailed information about the quality of its tap water, the City’s Public Works Utilities Division was looking for a more strategic approach to drive the content and promotion of the report. It was also seeking to enhance the report design to better align it with the City’s overall brand.
After our discovery process, we identified the messaging and content needed to support and address the Division’s major initiatives and challenges. This included the importance of conservation, as well as the scope and value of the services delivered by the Division. We also recommended a multi-pronged approach to help the City meet its notification requirements, including a social media campaign, direct mail, bus shelter posters and ads in the Division’s newsletter.
We expanded the scope of content and designed a 28 page report on behalf of the City. The articles, visuals and layout developed for the Water Quality Report were designed to appeal to a more affluent and educated customer demographic, while remaining mindful of retired residents who lived on fixed incomes and were sensitive to costs. Articles promoted wise water use and educated residents about current and future capital improvement projects and how their dollars are put to work, underlining ways the City continually leverages its resources, improves efficiencies, and reduces overall construction costs.