LOCKTON RETOOLS EXPERT ARTICLES TO EXTEND MARKETING REACH
Raise awareness about Lockton Insurance Brokers, LLC and highlight Lockton associates’ expertise in various key vertical markets.
Straightline Communications went back to basics with proactive media relations in order to help Lockton establish more visibility. We worked closely with Lockton associates to develop timely story angles, targeting the most relevant publications, and securing interviews and by-lined articles that showcased their in-depth knowledge, experience, and resources.
In a short period, Straightline Communications secured interviews with key real estate trade publications for articles and wrote, pitched and placed bylined articles in a variety of manufacturing, risk management, employee benefits, and nonprofit trade publications. These articles were highlighted on the corporate website, and reprinted as direct mail collateral. In addition, article content was often repackaged as white papers as well as incorporated into other company publications.